5 Reasons Why Livestreaming Can Help Your Music Career
There are a number of different platforms that you can go live on. Some of the more popular ones are Twitch, YouTube, Instagram, TikTok, and Patreon. As you can guess, different platforms have different features and audiences, which is why we’re going to walk you through some of the general ways that live streaming can help your music career.
1. Build connections with your audience
Your audience can interact with you in real time, giving them a deeper connection to you. You can use livestreaming to do a variety of different things such as hosting a production session where you make a beat from start to finish. You could also answer questions from your audience or tell some stories. If you show your audience that you care about them and that you have a great personality, they'll want to keep tuning in.
2. Gain traction on social media
If your livestreams are engaging and full of personality, more people are going to want to follow you to see what you have going on on social media. Also in a more practical sense, the algorithm on platforms like Instagram allegedly rewards their users for using all of their features, including going live. Rumor has it that the algorithm will put your account in front of more people simply by going live consistently, getting you one step closer to gaining more exposure.
3. Source of income
Depending on the platform you use, you can charge for admission or accept donations. For example, you could use Patreon and charge a reasonable monthly subscription to your livestreams. Before doing that, make sure that you have something valuable to offer in your livestreams so that your viewers will want to subscribe and it'll be worth it for them.
4. Exposure to new fans
Instagram, Facebook, and Patreon are great for engaging with your current fans, but there are other platforms out there that can give you exposure to new people. One of these platforms that we recommend looking into is sessionslive.com. Another idea of something you can do to get in front of a new audience is networking around and doing social media takeovers for local organizations/businesses. By doing this, you're making your name known to an entirely new audience. If you have peers with brands or organizations, you could barter with them and offer background music for their videos in exchange for taking over their account, just as an example.
5. Improve your communication skills
This is less of an obvious benefit, but it is a benefit to your music career nonetheless. If you don't have a captivating personality or don't know how to engage an audience, going live can help you develop these skills. If you're not ready to go live on camera yet, there are actually groups on Clubhouse that will let you practice public speaking and let you develop these skills in a safe environment. Developing these communication skills won't just help you with livestreaming, but they'll also help you network and build relationships better.
