How to Promote Your Music on TikTok as a Producer
TikTok is one of the biggest social media platforms currently, with over 1 billion monthly users. With that being said, it’s a perfect way to promote your music, so we’re going to dive into how you can use TikTok to grow your fan base. If you want to learn how to get your music onto TikTok, be sure to check out the video linked above for more info. If you’ve already gotten your music on TikTok and want pointers on the best way to promote it, follow these tips:
1. Consistency
If you don't post consistently, then you’re not going to see results. You need to make sure you’re posting at least once a day on TikTok so that people engage with you on a daily basis and can look forward to new videos from you.
2. Pick a niche
You should pick a niche and be focused on the type of content you are creating. For example, if your niche is music, you may want to post content about the music making process or what inspired you to create music.
3. Make short videos
People have very small attention spans, so the longer the video, the higher the chance that people will trail off and stop watching your content. As a result, to get as many eyes on your content and captivate people, make sure you’re keeping your videos short and interesting.
4. Hashtags + create share-worthy content
Hashtags will help increase the visibility of your videos, so try using hashtags that people are likely to search within your particular niche. Also, if you want to further amplify the visibility of your videos on TikTok, make sure you're creating content that people will want to share and engage with as well.
5. Partner with influencers
Another great way to use TikTok to market your music is to partner up with influencers. These are content creators with larger followings than you, but also have an audience that may align with the type of content that you create. If you decide to go the influencer marketing route, these are some things you should keep in mind - we go over them in the video above, so do yourself a favor and give it a watch!
Bonus: keep up with trends
When you implement trending audio and/or videos into the content that you're creating, it’s a lot likely to get more visibility. You don't have to do everything that’s trending - just pick and choose from current trends and have fun with it!
