The Importance of Having a Spotify for Artists Profile
Having a Spotify for Artists profile is just as important for producers as it is for artists and we go over the major benefits right here!
1. Increased exposure
If you collaborate with other artists or producers and they use your correct artist profile for any collaborations(s), more eyes will be on your profile if that artist/producer blows up. People might see your name on that collaboration, which will bring them to your profile, giving you exposure. The more collaborations you do, the more exposure you can get. This is true in general, but this is especially true for Spotify. Spotify recommends music to new listeners and getting to your profile is as simple as clicking on your name.
2. Playlists
Spotify for Artists has a feature that lets you submit your upcoming releases for Spotify's curated playlists. Because so many people follow playlists on Spotify, your music has the potential to get a lot of streams if you land on one of these playlists. There are also plenty of instrumental and lofi playlists, so make sure you submit to them!
3. Money
People streaming your music puts money in your pocket. Yes, Spotify only pays a fraction of a cent per stream, but if you could increase your streams, why not? It's important to have multiple streams of income, so selling beats on Airbit and adding beats that you might not be using/collabs that you've done onto Spotify can help maximize your profit.
4. Friend activity feed
Spotify's desktop app shows friends on Spotify each other's activity. So if you think about it, people who are listening to your music are actually promoting it for free through the friend activity tab, which is another means of exposure.
5. Listener analytics
Using Spotify for artists, you can see who's listening to you, where they're from, how old they are, which playlists are giving you the most exposure, and more. This data is extremely useful to help you refine your marketing strategy.
6. Customizing artist profile
You can upload an intriguing profile picture and update your bio to include your story and different placements/collabs that you've landed. You can also create your own playlist with your music, music you like, or both. Essentially, you’re able to add your own personality to your page. There are so many artist profiles on Spotify with no profile picture and no bio, so populating your page with this information will definitely help you stand out.
7. Ad campaigns
Spotify lets you customize ad campaigns and target your audience based on location and the type of music they like, which is helpful for getting your music into the right hands!
